5 Benefits of Social Media Marketing

There are over 3 billion people worldwide with social media accounts. With such massive numbers, it's impossible to ignore the role social media plays in our lives. If you're running a business today and your business isn't on social media, you need to jump right in. Still not convinced?

Read on, and we'll show you the biggest benefits of social media marketing. 

1. Increase Brand Awareness 

the benefits of social media marketing allow you to get your company's name out there. As your brand becomes more well known and loved, it will be seen as more trustworthy and people will remember it longer.

By using tools like hashtags, you can ensure your posts get filtered into like-minded timelines and newsfeeds. This can help you reach a more specific demographic simply by using the right keywords. 

On Twitter, you can check out the trend bar to see what people are talking about. So, you know what's popular right now, and you can use these trending tags to reach even more people. 

By being present on multiple networks (you should be at least on Twitter, Facebook, and Instagram), even apathetic social media users will recognize your brand. 

All businesses can benefit from increased brand awareness on social media. Whether you're a global corporation like Coca-Cola or this trusted Palm Harbor, FL-based company, social media can be a boon to your business. 

2. More conversion opportunities 

Essentially, the point of all marketing is conversion. Conversion is when someone exposed to your marketing message takes the desired action, typically making a purchase. And every post your social media team creates is an opportunity for a customer to convert.

 

Social media makes it effortless for users to respond to posts. With just a tap or keystroke, users can like, comment, or repost your message. Each response creates a new opportunity for someone to visit your site, which only increases your chances of conversion. 

Of course, not every reaction leads to a conversion. But if you collect positive reactions, prepare yourself for a possible conversion gain later. Social media also increases your chances of conversion as it offers an opportunity to humanize your business. 

Unlike other forms of marketing, social media marketing allows businesses to directly interact with customers and also post like a normal person would. Customers often respond positively. The most popular and viral corporate tweets and posts tend not to sound very corporate at all.

3. Lower Marketing Costs 

According to a recent survey, over 84% of social marketers found they experienced increased traffic if they put in just six hours a week. That's less than an hour a day. This stat speaks to the power of a good social media strategy and underscores the adage – work smart, not hard. 

If you invest just an hour a day, you can see some, if not dramatic, increases in your traffic. Start small and see what works and what doesn't while sharpening your social voice. 

4. Target specific demographics with Facebook ads 

Facebook ads are some of the most watched content on the web right now. The beauty of Facebook ads is that you can filter who sees your ads based on information like interests, age, relationship status, and more. 

In addition, if you use Facebook Pixel, you can track all users who come to your website through your Facebook ads. This, in turn, allows you to create custom advertising campaigns specifically targeting those who have already visited your website.

5. More Personal Customer Experience 

These days, people love getting notifications on their social media accounts. If someone responds positively to your social media post, consider mentioning them. This makes the user feel special and fosters a stronger relationship between them and your brand. Furthermore, take proactive action when a customer complains about your service or product on social media. 

Reach out to that person, either publicly or through private messages, and investigate the issue. By apologizing publicly, people who see the derogatory post are reminded that there is a human being behind your social media team and that you care about your service and your customers. 

People today do not only want to buy from brands with quality products. They also want a brand that treats their customers with respect. They want as few enemies as possible on social media. No business likes to have their timeline clogged with snide remarks from disgruntled customers. 

Harness the Benefits of Social Media Marketing for Your Business 

After reviewing the benefits of social media marketing listed above, it's easy to see just how great this medium can be. As you begin to dip your toes into the world of social media, remember to always be honest and treat your customers with respect. Try to start small and only be present on the big social media platforms. 

After you get the hang of it, consider branching out and getting creative on the smaller and niche sites. Looking for more informative marketing articles? Take a look at our blog today!